Latest Updated Date: February 01,2025
POP MART EASYFUN update our privacy policy from time to time (see Section 10. Updates to the Privacy Policy) to stay abreast of new developments in privacy rights protection. We encourage you to carefully read through the privacy terms, then you can understand how much we respect your privacy and what steps you can take to protect it.
INTRODUCTION
Your ("you") privacy is important to POP MART EASYFUN TECHNOLOGY PTE. LTD., ("POP MART EASYFUN", "we", "our" or "us"). This privacy policy ("Privacy Policy") describes our practice in the The Republic of Singapore and The Federation of Malaysia with respect to the information we collect, use, maintain, protect information from you or about you, and covers both our online data collection activities, including through POP MART EASYFUN Game(s) and Services (Definations refer to POP MART EASYFUN USER TERMS AND CONDITIONS)(https://privacy.popmartgame.com/dream/agreement/terms-of-service.html, hard copy or electronic forms, customer services, apps, third party social networks, marketing activities, research, and other online game related offerings or services operated by or on behalf of POP MART EASYFUN (collectively, the "Site(s)" or "Services"). This Privacy Policy can provide privacy details on how we treat your personal information for all POP MART EASYFUN Sites or Services, unless a separate privacy policy is provided for a specific POP MART EASYFUN product or service.
WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?
POP MART EASYFUN TECHNOLOGY PTE. LTD.. and its global affiliates are the controllers and responsible for your personal data. We have appointed a data protection officer ("DPO") who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Policy, please contact the DPO via the email address or via our postal address:
DPO: Mr. XIE Pengcheng
Email address: gmservice@popmart.com
Postal address: [36 Floor & 37 Floor, Block A, posco center, hongtai east street, dawangjing science and technology business park, chaoyang district, Beijing, China.]
[Telephone number: [8613810354609]
This Privacy Policy contains the following sections:
1. The types of Information We Collect and Sources of Information
In order to provide our Services to you, we will collect your personal information directly from you, when you use our services or interact with us, and from third parties. We will only collect the information that is necessary for its specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
Please be aware that certain information or data collected through our Services may be processed locally on your device. Such information or data will not be transmitted to our servers for collection, storage, sharing, or sale.
We may collect the following categories of information (which may or may not be personal information):
Specifically, these information may be collected from the following approaches:
A. Information you provide directly to us or upload
When you use our Services, you may provide certain information to us. Some of the most common categories of information we collect directly from you include:
Identifiers, such as contact and account information, including name, address, telephone number, email address, postcode and login credentials, including your POP MART EASYFUN account information. If you represent an entity, we may further require your occupation or representative position information regarding such an entity.
General information.
Financial and transactional information, such as shopping cart details, order details, shipping and billing address, credit card information, receipt information and purchase history.
Customer service interaction information, such as messages, comments, and feedback submitted to us through online forms or email, and online chat with our customer service personnel.
Commercial information, such as products viewed on our website.
Information you provide in connection with surveys, interviews or other POP MART EASYFUN’s marketing activities, such as your interests, preferences, lifestyle and other information you are willing to provide.
Any other information you choose to directly provide to POP MART EASYFUN in connection with your use of the Services.
B. Information that occurred or was collected online
When you use our Services, we may collect certain information at your direction. We use some third-party technologies, including cookies and similar tools, to assist in collecting this information. Some of the information we collect when you use our Services includes:
Online Activity and Browsing Information, such as links clicked, page views, purchases, searches, items viewed within the Site, information uploaded, items you add to your cart, the state or country from which you accessed the Site and your interactions within the Site. For more information, please see Cookies and Similar Technologies below.
Information related to your device, such as your IP address, device type, browser type and network status.
C. Information that may be shared by Third Parties
When you participate in certain raffles, campaigns, competitions, or other third-party activities, the third party may share your personal information with us, such as your phone number and email address. Additionally, we may collect and use account information assigned to you by third-party service providers if you access our Services through a third-party website or social media platform.
If you fail to provide necessary information to us, we will let you know with proper notice that you may not be able to provide you with our goods and/or services.
2. How We Use Your Information
We may use your personal information to, for example, provide game services to you, advertise to you, provide customer service, improve Site functionality and user experience, improve our products and services, personalize the Site, and/or communicate with you.
In detail, we may use your information for the following purposes:
To ensure that we are able to provide Services to you. For examples: allow you to access or restrict your access to our services; provide you the services required by you and perform our contractual obligations towards you; analyze and manage our services for system administration, user service, security, fraud-detection, checking the authenticity of an account owner, archival and/or backup purposes; correct bugs or errors, improve our services and respond to customer desires and preferences, including language and location customization, personalized support and instructions, and other responses;develop new services or products and improve the user experience;
To Communicate with You. We use your personal information to keep in touch with you regarding your orders, products and services. Meanwhile, in order to follow up on the feedback you have chosen to provide, POP MART EASYFUN may correspond with you using the personal information that you have provided and keep records.
For Research, Analytics and Improvement. We use information to better understand how consumers engage with the Site and our products and offerings, including consumer behaviors and preferences. We administer surveys and questionnaires, such as for market research or member satisfaction purposes. We also use the information for other research and analytical purposes, such as to evaluate and improve our Site and business operations, to develop services and features, to improve the usability and effectiveness of our products and for internal quality control and training purposes.
For Brand Marketing and Promotion. We use your personal information to conduct marketing and advertising-related activities, such as providing marketing, differentiated marketing, and promotional materials and updates. For example, we may use the email address and telephone number to provide marketing materials to you relating to POP MART EASYFUN products and services. You can unsubscribe by following the instructions provided in the marketing email/messages.
To improve Your Experience and Our Services. We use personal information, including inferences drawn from your personal information, to improve your experience on our Site.
Review and Content Creation Purposes. We use your personal information, including your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our Site and Services and social media.
To Comply with Legal Obligations and for Security and Fraud Prevention. We may also access and use your personal information, including the content of your communications, to respond to lawful requests or legal processes, to protect the rights or property of POP MART EASYFUN or our customers (including the enforcement of our agreements or policies governing your use of our Sites and Services), and to comply with court orders, governmental requests, and applicable law. In addition, we may need to keep some personal information as evidence in case of a dispute, complaint, or audit.
Other purposes. We may also use your personal information in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
For the purposes set forth above, our affiliates may be commissioned to process your information, provided that such affiliates comply with the terms in this Privacy Policy. Affiliates in this Privacy Policy shall mean an entity that directly or indirectly controls, is controlled by or is under common control with POP MART EASYFUN TECHNOLOGY PTE. LTD. hereto.
3. Cookies and Similar Technologies
Like many websites, we use cookies, tracking pixels and other tracking technologies (collectively referred to as "Cookies"). Cookies are files stored on your computer's hard drive by your browser to enable the Website to remember you, your actions and preferences (such as login, language, font size and other display preferences) over a period of time. This allows us to optimize the shopping experience, hold selections in a shopping cart when a user leaves the website without checking out and other shopping opportunities. We also use Cookies to gather statistical information about the use of the website in order to improve its design and functionality, understand how the website is used, and assist us with resolving questions. For more information about cookies and how to manage them, please read our full Cookies Policy and Statement.
4. How We Share and Disclose Your Information
As a general principle, we process personal data in order to facilitate or improve our offerings and services to you. We do not process personal data on behalf of third parties, nor do we sell personal data to third parties for their own, independent use. We only share personal data with others when we are legally permitted to do so and necessary for the provision of our Products and/or Service:
POP MART EASYFUN Affiliated Entities. We may disclose personal information within our affiliated entities under common ownership and control within the POP MART EASYFUN family of companies who are essential to maintaining our worldwide brand and service, enabling our global management, and enhancing our Services and your customer experience.
Third-Party Service Providers. We may disclose your personal information at your direction from time to time to our third-party service providers to provide services to us or on our behalf, such as shipping and deliveries, warehousing, stocking orders, providing customer service, marketing, distributing emails, chat support and functionality, web analytics and data analysis. These third-party service providers have access only to such personal information as appropriate to perform their functions and services and are contractually obligated to maintain the confidentiality and security of your information. When you direct us to disclose your personal information to another company to fulfill your request, such as:
Meta https://www.facebook.com/about/privacy
Appflyer https://www.appsflyer.com/legal/privacy-policy/
Google https://policies.google.com/privacy
Online Analytics Partner. As discussed in the Cookies section above, we may use third-party analytics services on our Services (e.g., Google Analytics) and allow certain third parties to collect your personal information. These service providers may set and access their own cookies and similar technologies on our Services and on third-party services to collect information that can be used to track users over time and across services, which may be considered as "selling" in some jurisdictions. You may opt out at anytime following our instructions.
Government, Courts and Law Enforcement. We may disclose information about you to these parties to comply with legal obligations as described above.
Business Transfers. As we continue to develop our business, we may engage in transactions with other companies regarding the purchase or sale of a business, parts of a business or our assets. We may disclose your information as part of, or in contemplation of, such transactions. If a portion or all of POP MART EASYFUN’s assets are transferred to a third party in connection with such transactions, your information may be among the transferred assets.
With Your Consent. We may disclose your personal information to any other third party where you have provided your consent.
Other In-Game Users of Our Services. Other users may, for example, in a group challenge, access your in-game activities in the process of such group challenge. Other users may also see your displayed data and read the messages you have posted on or through our services. You acknowledge and agree that our services may also include message boards, communities, forums, and/or other chat areas, where users may exchange ideas or communicate with other users, and that any data you post to any communication area is publicly viewable. We strongly recommend that all users avoid posting personal or sensitive data at any time on or through our services.
5. Cross-border Data Transfer
As a global company, we may transfer your personal data to our affiliates, third party service providers and partners that operate around the world, which are located in countries other than the country in which you are resident (e.g. Singapore). These countries may have data protection laws that are different to the laws of your country.
Where we transfer your personal information to countries and territories outside of the European Economic Area and the UK, which have been formally recognised as providing an adequate level of protection for personal information, we rely on the relevant "adequacy decisions" from the European Commission, where applicable.
Where the transfer is not subject to an adequacy decision, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. The safeguards we use are the European Commission’s Standard Contractual Clauses as issued on 4 June 2021, including the UK Addendum, and/or the UK International Data Transfer Agreement permitted under Article 46 of the UK GDPR. This is how transfers of personal information between us and other companies will be safeguarded. All companies are required to protect personal information that they process from Europe in accordance with European Union data protection law. Transferred personal information includes basic information such as your name or contact information such as your email address.
6. Security and Retention of Your Information
A．Security Safeguards
We use certain physical, organizational, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational safeguards.
B. Retention of Your Information
We retain your information to provide service to you, or as required by applicable laws or regulations. We aim to retain your information only for the period necessary to fulfil our obligations under this Policy, unless otherwise required or permitted by law. We will carefully assess the need to collect data, the type of data collected, relevant legal framework, and the statute of limitations when determining the retention period. At the end of the retention period, your data will either be deleted completely, or anonymised, so that it can be used in a non-identifiable way.
7. Your Rights and Choices as a data subject
POP MART EASYFUN recognizes that privacy concerns differ from person to person. Therefore, we provide you with the ability to exercise certain controls and choices regarding our collection, use, and disclosure of your information. Your legal rights to exercise such controls and choices vary based on the laws of your jurisdiction.
Right to know and access your personal information.
You may have the right to know what personal information we collect about you, including the categories of personal information, the sources from and purposes for which we collect it, and the types of recipients we disclose it to, and to request a copy of the specific pieces of personal information that we maintain about you.
Right to correct your personal information.
Right to correct inaccurate personal information that we maintain about you.
Right to delete your personal information.
You may request the deletion of the personal information that we have collected about you, subject to certain exceptions. We may not delete all of your personal information if one of the following exceptions applies:
Transactionas: to complete a transaction for which the personal information was collected, provide a product or service requested by you, or perform a contract we have with you;
Security: to detect data security incidents; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
Legal: to protect against fraud, harassment, malicious or deceptive activities,or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; to assist another party with any of its obligations under applicable privacy laws.
Sensitive Personal Information.
We do not collect or process, sell or share Sensitive Personal Information, as defined by California Law, for inferring characteristics or use or disclose Sensitive Personal Information for purposes other than those permitted by law.
Right Against Discrimination.
You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your right to know, delete or opt out of sales. We respect and encourage your exercise of rights, ensuring no differentiation in treatment as a result.
Notice of Financial Incentive.
If the product or service of POP MART EASYFUN involves the Financial Incentive Program, you have the right to know the specific content and method of Financial Incentive; How to opt in and how to opt out; Understand the types and significance of information collected, how it is processed, and the basis of service and price differences resulting from Financial Incentive.
If you wish to exercise any rights you have under applicable data protection law, you may contact us at gmservice@popmart.com
8. Information for parents: How We Process Children’ Information
We care deeply about making sure children are safe online and have extra privacy processes in place to make sure we're keeping our younger fans safe when they're using our online channels. We also take all reasonable care to secure that we don't knowingly collect, store, use or process personal information from anyone who is under the age of 16 years.
9. Third-Party Links and Features
Our Privacy Policy does not apply to products and services offered by a third party. POP MART EASYFUN products and services may include third parties’ products, services and links to third parties’ websites. When you use such products or services, they may collect your information too. For this reason, we strongly suggest that you read the third party’s privacy policy as you have taken time to read ours. We are not responsible for and cannot control how third parties use the personal information that they collect from you. Our Privacy Policy does not apply to other sites linked to our Services.
10. Updates to the Privacy Policy
We keep our Privacy Policy under regular review and may update this Privacy Policy to reflect changes to our information practices. In that case, the "last updated" at the top of this page will also change. We encourage you to periodically review this page for the latest information on our privacy practices.If there are material changes to this Privacy Policy or to how POP MART EASYFUN will use your personal information, we will provide you with additional notice (such as by adding a statement to the Website or sending you a notification).
11. Contact Us
If you have any comments or questions about this Privacy Policy or any questions relating to our collection, use or disclosure of your personal information, please contact us at gmservice@popmart.com.